Our Story
Two coaches who saw what elite athletes had and built it for everyone else.
Rob Benjamin and Gabe Free are Certified Strength and Conditioning Specialists with combined experience coaching elite athletes across the MLB, WNBA, AFL, Olympic programs, and NCAA Division I. They were among the founding coaches of the world's largest online personal training platform, where they grew beyond coaching into product development, shaping how the platform served coaches and clients at scale.
Working at the highest levels of sport, they saw what most people never get access to: a coordinated team of specialists: coaches, dietitians, doctors, and performance analysts, all working together around one person. Eira is what we built so that nobody has to go without it.
10+ years managing and directing high-performance environments across the MLB, WNBA, AFL, and Olympic programs.
Former Team USA national rugby player and strength & conditioning coach with 5+ years working inside a physical therapy clinic.
"We've seen what happens when people have the right support around them. They don't just get healthier. They stay healthier. That's what we're building."